After successfully leading Impact Biomedicines to an acquisition by Celgene, the team came back together to launch Endeavor Biomedicines, and they wanted me on the job.
Specs:Logo design based on provided sketch
Full branding guide
Print and digital assets based on branding, for example: business cards, PowerPoint template, newsletters, etc.
Website design, development, and deployment.
The goal was to create something fresh, quick, and somewhat inspired by the old Impact website. I specialize in quick turnarounds, and was eager to start the project. Only a few sketches for the design were necessary once we settled on a logo and colors (all done in Figma). We decided to build the site on Squarespace to help with the timeline and to make use of Squarespace's easy-to-use CMS tools.
For quick turnaround projects I tend to do more design live while developing, rather than before-hand. I make sure to provide a staging url so my clients can see what I'm working on at any given time. We also hop on calls and I screenshare Illustrator, Figma, or the site I'm developing so I can make changes while they watch. It's super productive!
After the initial push to get the site up, we started on phase 2, which would add more detail, gradients, patterns, and features. We then focused on other assets for the company: conference invitations for email campaigns, full roll-up signs, newsletters for clinical sites, and more.
Ultimately Endeavor grew out of our Squarespace site and moved to WordPress under a PR company. They maintained me to make updates to content and continue designing collateral based on the new branding. They kept the logo as is.
Below are some screenshots of the project in various phases. I am happy to provide examples of print design and other campaigns as requested.
You can view their current site here.Logo samples and final:
Website screenshots pre-PR team takeover (you can see we had quite a big jump in style between initial launch and phase 2):